Justen Fox
Briefly About

My work history is the result of what happens when a liberal arts student wants a future telling stories, but then after seeing the internet, realizes that he should learn how to code. I'm a digital product developer, which is a term I probably made up, but I hope that it conveys both the 10+ years I've spent building and producing web sites and products. In my spare time, I listen to a lot of podcasts at 2X speed and I enjoy competing in as many recreational team sports as my schedule, location, body, and the weather will allow. For way too much more detail about what passes through my mind, just start scrolling through this tumblr I keep.

My work history is the result of what happens when a liberal arts student wants a future telling stories, but then after seeing the internet, realizes that he should learn how to code. I'm a digital product developer, which is a term I probably made up, but I hope that it conveys both the 10+ years I've spent building and producing web sites and products. In my spare time, I listen to a lot of podcasts at 2X speed and I enjoy competing in as many recreational team sports as my schedule, location, body, and the weather will allow. For way too much more detail about what passes through my mind, just start scrolling through this tumblr I keep: atoiler.tumblr.com

Currently Involved

Aside from my day job at Bankrate, here are some work-related items of recent interest:

My Last Ten Years Experience
Current

Sr. Product Manager

Bankrate
Roving PM assigned to special projects — primarily ones horizontally placed within a company that is organized by its verticals:
  • Display Ads - Worked across teams to lead launch of Sonobi header bidding product, helping produce ~60% YoY increase in programmatic eCPM
  • Native Ads - Led engineering and operations to implement custom built and vendor specific (Sharethrough) native ad sizes, resulting in 100% increase in available inventory on article pages
  • HTTPS - Worked as project co-lead, partnering with Engineering to transition bankrate.com to HTTPS
  • Infrastructure - PM for small engineering team in charge of migrating key data service from legacy code and infrastructure to a modern, cloud-hosted solution
  • Data Science - Product lead for DS team working to model, train, and automatically update internal pricing service based on time series forecasting methods
Roving PM assigned to special projects — primarily ones horizontally placed within a company that is organized by its verticals:
  • Display Ads - Worked across teams to lead launch of Sonobi header bidding product, helping produce ~60% YoY increase in programmatic eCPM
  • Native Ads - Led engineering and operations efforts to implement custom built and vendor specific (Sharethrough) native ad sizes, resulting in 100% increase in available inventory on article pages
  • HTTPS - Worked as project co-lead, partnering with Engineering to transition bankrate.com to HTTPS
  • Infrastructure - PM for small engineering team in charge of migrating key data service from legacy code and infrastructure to a modern, cloud-hosted solution
  • Data Science - Product lead for DS team working to model, train, and automatically update internal pricing service based on time series forecasting methods

Developer (Freelance)

War On The Rocks
  • Freelance web developer initially brought on in January 2017 to integrate a light-weight subscriber service (Memberful) into existing WordPress infrastructure.
  • In November 2017, completed a theme and plugin rewrite that has resulted in (a) reducing the number of active, third-party plugins from 37 to 9, and (b) improving average page load time by ~30%
  • Freelance web developer initially brought on in January 2017 to integrate a light-weight subscriber service (Memberful) into existing WordPress infrastructure.
  • In November 2017, completed a theme and plugin rewrite that has resulted in (a) reducing the number of active, third-party plugins from 37 to 9, and (b) improving average page load time by ~30%

Developer (Freelance)

Baseball Prospectus
  • As a part of the 2017 redesign team, I led initiative to import over 90,000 articles, 200,000 comments, and 100,000 users from legacy services into WordPress MU
  • Migrated BP from Co-Authors Plus to Bylines, implemented a custom shortcode solution (with Shortcake — allowing writers and editors to easily embed media), and currently working as project lead for implementing display advertising solutions
  • As a part of the 2017 redesign team, I led initiative to import over 90,000 articles, 200,000 comments, and 100,000 users from legacy services into WordPress MU
  • Migrated BP from Co-Authors Plus to Bylines, implemented a custom shortcode solution (with Shortcake — allowing writers and editors to easily embed media), and currently working as project lead for implementing display advertising solutions
Previous

Sr. Product Manager

Vox Media Inc
Served as a PM for Vox's Revenue Platform team. There, we built out Hymnal, a platform for creating and managing custom ad campaigns. I also spent lots of time chatting with cfbot and also worked to improve the user experience + performance of ads. In February of 2016, I spoke in front of the industry's top senior executives at the DCN Next:Summit (in Miami) about the rise of ad blocking and prioritizing the overall ad experience. Read a summary of that conference at: digitalcontentnext.org Product Manager of Hymnal, a platform for creating and managing custom ad campaigns. Also responsible for working with the (page speed) performance team to improve the user experience + performance of display ad products. In February 2016, I spoke in front of industry senior executives at DCN Next:Summit (Miami) about the rise of ad blocking and the importance for publishers to prioritize the overall user experience of their sites. A summary of that conference & appearance is available at digitalcontentnext.org.
2015

Director of Product & Engineering

The New Republic
For almost three years, I served as the technical product lead and engineering manager for TNR. Our progress slowed after The Fall, but in my time there, I reported directly to the CEO & COO while managing various contractors and contract employees + numerous digital products and vendors. I established and executed our product roadmap, and both initiated and executed key projects to improve user experience on the front and backends of the website. All this could also be described as the metaphorical holding of this 100-year-old company's hand as it struggled to catch up on the last 15 years of digital media innovation. Product lead and engineering manager for almost three years, I helped drive this 100-year-old magazine's transition into a modern web publishing company. Highlights of projects built and/or produced:
  • Two major redesigns + Drupal rewrites
  • Significant web performance & UX improvements
  • A unique WordPress image uploader tool built inside Drupal
  • Overhaul of entire ad-operations / DFP stack
  • Editorial shortcodes for Drupal integration
  • Special feature article and project templates
2012

WordPress Developer (Contract)

TIME.com
Was hired as a front-end engineer for their 2012 redesign project, but ended up contributing more WordPress code to VIP than doing front-end work. As that redesign project was wrapping up, I took over / saved / launched the DNC/GOP convention app, which was built in partnership with Foursquare (meaning they just let us hammer their API endpoints for a couple of months). Contract web developer hired to contribute to TIME Magazine's first responsive web redesign that officially launched in October 2012. Also built a DNC/GOP political convention app that was created and promoted in partnership with Foursqaure.

Marketing Producer

MLB Advanced Media
Hybrid role of Project Manager, Web Producer, and Front-End Developer for MLB.com and its club sites (e.g. Reds, Indians, Mets). Hybrid role of Project Manager, Web Producer, and Front-End Developer for MLB.com and its club sites (e.g. Reds, Indians, Mets).
2011

Director of Digital Media

Tampa Bay Lightning
The job of a lifetime for me. I got to work for my hometown team and got to start + build in my own vision the now-thriving digital media / news department. The best and worst part of this meant that for a while, I had to do everything myself. For example, to produce content for the website, I found a camera, borrowed a mic, and worked my way in to the locker room to learn how to conduct player interviews so I could take the footage back to my desk, edit, and post it online. I learned how to craft a story and use it to engage with our existing fans, while also marketing to new ones. The highlight of all this was traveling with the team to Pittsburgh, Washington, and Boston on the road to game seven of the Eastern Conference Finals. By the time I left, TBL had replaced my position with five full-time employees to keep up all I was doing: 1) site editor / product manager / department head, 2) code manager and lead developer, 3) social media editor, 4) video producer, 5) web producer. It was a ride. Built digital media department from the ground up; managing, reporting, editing, and producing original written + video content while also leading all product and department initiatives. Upon leaving, TBL filled the responsibilities of my duties with the following five full-time positions (i.e., I was doing all of these):
  • Director of Digital Media, Web Editor, Product Manager
  • Lead Developer / Web Manager
  • Social Media Editor
  • Video Producer / Editor
  • Web Producer / Coordinator
2009

Technical Producer

New York Times Regional Media Group
The title "front-end developer" was not really used back I worked here, but my role at NYTRMG was to co-lead the front-end of a project to bring a new design and CMS integration to 15 newspaper properties that were (at the time) owned by the New York Times Regional Media Group. Along the way, I was also honored to be an web instructor at the 2009 NYT Student Journalism Institute in New Orleans. Front-end & co-lead developer that redesigned and integrated 15 regional newspaper websites into a centralized codebase and CMS infrastructure.
Education
1999

Major in History and American Studies

Florida State University
A computer science degree today is not what a CS degree was when I was enrolled. Instead, I chose to earn a double major in two liberals arts to help compensate for my public high school education. Also served at various times as: Club President and Team Captain of the FSU Hockey Club, Chairperson of Sports Club Council, and Vice-chairperson of Sports Club Council. Club President & Team Captain - FSU Hockey Club, 1996-97;
Chairperson - Sports Club Council, 1998;
Vice-chairperson - Sports Club Council, 1997;
Youth hockey coach, 1997-2000
Other Notables
  • Developer - Human Impacts Institute (2017)
  • Member - ONA, IRE
  • Attendee - NICAR (2014, 2015, 2016)
  • Seminar Graduate - Poynter, Building News Apps (2012)
  • Board Member - Creative Tampa Bay (2008-10)
  • Founding Co-Chair - Emerge Tampa Bay (2004-08)
  • Previous roles in: journalism (New York Times Student Journalism Institute), politics (Alex Sink for CFO), marketing (HCP & Associates), television (Home Shopping Network), and film (Grant Wilfley Casting)